COMMUNICATIVE AND PRAGMATIC FEATURES OF THE TEXTS GERMAN LANGUAGE ANNOUNCEMENTS ON THE SEARCH OF A PARTNER

The article is devoted to the analysis of communicative and pragmatic features German advertisements about finding a partner, language which characterized by certain changes in lexical content. Lexical units for material were selected from on dating sites or newspaper sections with age categories: 25-40 years 60 more years. concise presentation information desire present yourself positively led selection tools. In order achieve his goal, author forced customize text target audience, taking into account cultural gender characteristics present. its functioning such has changed meaning content, particular, use evaluative means, as well frequent abbreviations an emphasis general characteristics, rather than individual ones. Changes attitude younger group towards approach writing have tactics selecting their implementation goal. As conclusion, there tendency simplify structure, speech formation. research interdisciplinary nature contributes formation idea development virtual discourse caused modern society factors influencing it.